What makes Rory Sutherland from Ogilvy a great human being?
Rory is a creative genius and master of reasoning. It’s a real skill to be able to convince people of a theory that defies logic. Rory has achieved exactly this in his book - Alchemy: The Surprising Power Of Ideas That Make No Sense. Rory is a true inspiration to everyone that comes across him - spend an hour with Rory and you’ll look at the world in a completely different way. Beyond that he is also very helpful and has a good ‘sense’ of humour.Rory's skills: Reasoning, creative, inspirational, behavioural economics, psychology